Job Responsibilities:
- Create, manage, and optimize paid advertising campaigns to drive traffic,
increase brand visibility, and generate sales for ecommerce business across
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Amazon, Flipkart, Walmart etc in both domestic and international markets. - Conduct in-depth market research to identify target audiences, competitors,
and industry trends. - Utilize advanced targeting and segmentation techniques to reach specific
customer segments and optimize campaign efficiency on various platforms and
marketplaces. - Provide regular reports and performance insights across different platforms
and marketplaces. - Manage advertising budgets effectively, ensuring efficient allocation of funds
and monitoring expenditures to to drive strong return on investment and efficient
CPC, ACoS, RoAS etc. - Ability to develop engaging ad copies that drive results.
Job Requirements:
- Bachelor’s degree
- Minimum of 2 years of experience in managing paid advertising campaigns,
preferably in the ecommerce industry, with experience in Google Ads, Social
Media Ads & Marketplaces Ads - Proven track record of successfully planning, executing, and optimizing paid
ad campaigns - Strong analytical skills with the ability to interpret data, analyze performance
metrics, and make data-driven decisions for different platforms and
marketplaces. - Proficiency in using ad management platforms and tools, such as Google Ads,
Facebook Ads Manager, Google Analytics, Google Merchant, Google Tag
Manager and and conversion tracking tools for different platforms
